koe
menu
close
new basic for new culture
menu
close
koe new basic for new culture

new basic
for new culture

koé is a new lifestyle brand with the concept ‘new basic for new culture’. With advancements in technology, our lives are undergoing rapid changes every day. To not be swayed by trends, to re-examine the values of things that are being forgotten, and to discover new values through finding harmony between contrasts – that is the ‘new basic for new culture’ koé aspires to become.

koé is committed to honoring the ethical approach so that we can create a link between the present and future generations. The system of production and consumption in today’s world creates a culture of overwork and produces large amounts of waste. koé will tackle the challenges that we face today and engage in fair production.

Applying our flexibility and inventiveness, koé will develop a globally fair price range. It is important that we lend our ears to not just the ‘voices’ of the people, but to the ‘voices’ of the objects and spaces in our surroundings.

By listening to and harmonizing the ‘voices’ within us and those that surround us, koé’s aim is to create ‘new basic’ fashion, goods, food, and experiences that are ever-changing; thereby creating and defining the ‘new culture’.